The world would be a better place if we were all a little more connected to each other.

I really believe that.

During the beginning of COVID, I packed up my life after 31 years in the Bay Area and moved to San Diego. I was instantly addicted. The weather, the lifestyle, the people — all amazing. What I didn't expect was how quickly the (short!) distance would make it easy to drift from the people I care about most.

Not because anyone stopped caring. Just because life gets busy, and calling someone starts to feel like one more thing that requires energy you don't always have.

The inevitable slow social drift isn't anyone's fault. It's just human nature.

Humans take the path of least resistance. We always have. The problem is that the path of least resistance now leads directly to a screen with infinite content, instant delivery, and frictionless everything. And somewhere along the way, catching up with a friend started to feel like more work than opening Instagram.

It's not. But it feels that way.

I started thinking about why. And the more I read — Daniel Kahneman, behavioral economics, the science of how people actually make decisions — the more I realized: the solution isn't teaching ourselves to have more willpower.

It's all in thoughtful design. If you make the right thing easier, people will do it.

So I built something small. A simple app that keeps the people you love more top of mind, surfaces who you haven't talked to in a while, and makes reaching out feel less like a task and more like a natural next move.

No social feed. No likes. No content to scroll.
Just the people that matter — and a gentle nudge to actually stay in touch with them.